Team TriBy3-Snapple

Why The ‘e’?

Power is the rate at which energy is generated. At TriBy3, we try to align everything that we do in multisport to use power most efficiently. We make our bicycle fits more aerodynamic and comfortable; we use video to analyze our swimming stroke; we teach the Pose Method of Running to maximize our efficiency on the ground.
We don’t waste anything.

That brings us to the ‘e’ on our uniforms, our casual clothing, and our branding. The letter ‘e’ could easily represent ‘efficiency’, but when placed into a multisport context it can represent a lot of other ideas or feelings as well:


In this case though, the letter ‘e’ on our chest is the logo of a company that’s committed–like TriBy3– to using power in the most efficient way possible while maintaining extremely high moral and ethical values. That ‘e’ stands for ‘Equal Earth’, a company that’s trailblazing a comprehensive new model of using solar power to create energy for our homes and businesses. Equal Earth is setting out to:

Create a sustainable world
Produce clean energy without harming the environment
Make solar power cost effective and efficient for consumers

As coaches, as athletes, and as a business, we share similar goals. Our training is tailored to each athlete to make use of their athletic talents, but also to create a lifestyle that allows them to continue their training for a number of competitive seasons. We advocate nutrition plans that are sustainable, a training plan that allows for balance within the rest of an athlete’s life, and plan constantly for long-term goals.
All of this is only possible with clean air, clean water, and clean roads. Our mutual appreciation for sustainability, efficiency, and our environment is embodied in this partnership between TriBy3 […]

  • demitra

    Race Report: Demetra Runs her way to success at Ironman 70.3 World Championships!

Race Report: Demetra Runs her way to success at Ironman 70.3 World Championships!

Vegas!  When the season first started, I had no expectations of racing the 70.3 world championships.  But a surprise second AG finish at Syracuse in June earned me a qualifying slot, and so I got on a plane with my husband Kalim last Thursday to toe the line at the biggest race of my triathlon career.

There was a totally different vibe at this race than what I was used to.  First of all, I have never seen so many incredibly fit people together in one place (except, of course, at a TB3 team practice).  And everyone was so serious!  I tried to tune out the talk around me about trips to Kona, prior 70.3 championship races, and fast times, but it was a little intimidating. I alternated between thinking how amazing it was to be there with thinking what the hell was I doing there.  I definitely felt out of my league.  But what an honour to be racing, just two years after my first tri.

The Friday and Saturday before the race were spent on the usual activities of bib pick-up, attending the expo, some final swims/rides/runs, dropping off my run gear bag and racking my bike.  With two different transitions about 15 miles apart, there was some back and forth, but not too bad overall.  I even had time to relax at the Westin resort, which was rather nice.  Friday’s welcome dinner featured Vegas-style entertainment and a video of last year’s race starring TB3 coach Erik Reitinger with a close-up and lingering shot of him in the water before the swim.  That made me smile. On Saturday morning, I engaged in my favourite pre-race activity of all – a huge breakfast!  I think […]

By |September 25th, 2013|Ironman, racing, Team TriBy3-Snapple, triathlon|Comments Off on Race Report: Demetra Runs her way to success at Ironman 70.3 World Championships!

Ironman Sweden Race Report

Sweden Race Report

With Ironman Kalmar (Sweden) in the rearview mirror and some exciting stuff still on tap for 2013, here’s a quick recap of my best Iron distance race to date.

I arrived in Kalmar the Tuesday before the race (Saturday) and settled in to a great hotel in the heart of the old city.  Everything was super convenient- 2 blocks from swim start, 3 blocks from the expo, and the finish line was literally around the corner.  This was particularly nice as I was solo until the family arrived on Friday.  Got a few swims in, tested out the running legs a bit, got very lost multiple times on the bike, did a bike course tour, and before I knew it, the race was on me.

A special thanks goes out to John Reitinger whose amazing homemade beef jerky represented 98% of my pre-race sustenance.  Not saying the food in Sweden wasn’t good, it’s just that John’s beef jerky was freaking amazing.

Night Before:
Robin arrived in the afternoon and her parents rolled in to town around dinner so we went out for a calm night in the old city area.  This is a trio of expert spectators so we chatted about strategy, spectating spots, goals, special needs handoffs (you can have family give you SN at this race), and how excited I was to be racing.  It’s been a markedly different season this year than I’ve had in the past and I’ve gone in to every event genuinely excited and almost nerve-free.  Considering that, in the past, a successful pre-race morning included not vomiting, this is a welcomed change.


Goals going in to the race- break 9 hours, break 3 hours on the marathon, get within 8% […]

By |September 24th, 2013|Ironman, racing, Team TriBy3-Snapple, triathlon|Comments Off on Ironman Sweden Race Report

Darbi Wins the Amateur Race at IM Mt. Tremblant

Tears were streaming down my face, mixing with the salty crust of sweat as a lump rose in my throat, making it harder to breath than it already was – before I even crossed the finish line. Few races are able to pull of the “finishing chute” feel that Ironman Mt. Tremblant did this past weekend. IM Louisville last year had a vibrant downtown scene for a quarter mile, and Kona has over a mile of spectators lined up cheering for the finishers. But the fact that IMMT had the last quarter mile through the tiny ski village, sprinting downhill through the already narrow cobbled streets further tightened by the barricades they put up ala Tour de France made the emotions of the finishing line completely overwhelming as both finisher and spectator. The volunteers shared the sentiment.

The week prior to the race was near-chaotic. I was involved in a bike accident on Wednesday in Central Park that left my old Cervelo without several spokes on the front wheel, a ruined hub, and a misaligned headset. I escaped with a few scrapes and bruises (the other guy not so much), but I was thoroughly shaken up. The pool I usually swim in for Master’s was closed the entire week before, too, which didn’t help my pre-race prep. We left at 7am on Friday morning thinking that the 7 hour drive to Mt. Tremblant would easily put us there before the end of athlete checkin, we were surprised to then hit a one-hour wait at the Canadian border and 2 additional hours of traffic in Montreal. Thankfully, the wonderful volunteers at checkin allowed us to come late since we had called in early, and we got […]

By |September 2nd, 2013|Ironman, racing, Team TriBy3-Snapple, triathlon|Comments Off on Darbi Wins the Amateur Race at IM Mt. Tremblant